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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • « At 2013 Green Ball, Send Pres. Obama Your #GreenWish for the Next 4 Years | Main | Looking for New, Non-toxic Lotions, Cremes & Cleansers? Try the January EcoCentric Mom Box. »

    Green Consumer Clout Motivates Tide to Clean Up Its Act

    Think you can't tell a Fortune 500 company what to do?

    Think again.

    Tide When Women's Voices for the Earth released a report noting that Tide detergent contained chemicals that could actually be harmful to kids, millions of consumers were outraged. They were buying the Procter & Gamble (P&G) product to keep their children clean and safe. Yet according to the report, Tide actually contained the cancer-causing chemicals 1,4- dioxane at levels safety experts considered threatening.

    Mom blogger and consumer activist Lori Alper sprang into action by launching a petition drive on Change.org.  urging the company to ditch the dangerous compounds. 

    Today - 78,000 signatures later - Tide capitulated. In response to consumer demand and a lawsuit filed in California by As You Sow, P&G agreed to phase out the carcinogens by September 2013.

    Alper-462-200x300 “When I started my petition on Change.org, I knew that Procter & Gamble listened to consumer feedback, and I was hopeful we could get this dangerous chemical out of our laundry,” said Alper. “I can’t wait to see what we can do next.”


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