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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • « Vote on Tuesday. Your Life Depends on It. | Main | Women's Voices for the Earth Champions Healthy, Safer, Non-Toxic Cleansers for Moms and Kids »

    Tell Tide to Clean Up Its Cleaning Products

    Before or after the election, protecting our kids from toxic chemicals is a top priority. Please read this guest post from Cassidy Randall, Campaign and Outreach Manager for the great group Women's Voices for the Earth, who is leading a campaign to get toxic ingredients out of Tide detergent.'

    OMG_sm "Baby Emma just found out Tide’s toxic secret—and she’s shocked that her favorite detergents are contaminated with a cancer-causing chemical!

     Women’s Voices for the Earth’s recent report, Dirty Secrets: What’s Hiding in Your Cleaning Products, revealed a secret cancer-causing chemical called 1,4-dioxane hiding out in both Tide and Tide Free & Gentle – which, appallingly, is marketed to moms as a healthier choice for their children’s laundry.

     Emma decided that Tide can’t hide their secret anymore. We’re blowing their cover by spreading this image on Facebook revealing that Tide® and Tide Free & Gentle® contain a chemical known to cause cancer.

     We need your help to get this photo to go viral. Help Emma convince Tide to take the cancer out by posting her image on Tide’s Facebook wall and sharing it with your friends.

     Tide® and Tide Free & Gentle® are two of the top-selling detergents in the country, which is why the company doesn’t want people to know they contain 1,4-dioxane, a chemical known to cause cancer.

     You know what makes this even more appalling? (Aside from the fact that 1,4-dioxane doesn’t need to be in there, and that Tide knows how to take it out—they just won’t.) Tide Free & Gentle® is marketed to unsuspecting moms as a “healthier choice” for their children’s laundry! If only those moms knew…

     That’s why, even if you don’t use Tide®, Emma needs your help. There are millions of people out there who have no idea that Tide is toxic, who are unknowingly washing their clothes in a product that contains a carcinogen. You can be the one to open their eyes to this toxic detergent by helping us spread this image.

     What is 1,4-Dioxane?

    1,4-dioxane is classified as a probable carcinogen by the Environmental Protection Agency (EPA) and a known carcinogen under Proposition 65 in California. 1,4-dioxane is sometimes found in products that create suds, like shampoo, liquid soap, and bubble bath. It is an expected contaminant when chemicals like sodium laureth sulfate, PEG compounds, and others are present.

    We know that it’s possible to strip this harmful chemical out of products. Procter & Gamble (makers of Tide) reformulated its Herbal Essences® shampoo in 2010 to strip out 1,4-dioxane. Tide Free & Gentle® contains three times the amount of this cancer-causing chemical!

    Johnson & Johnson, another massive consumer products company, announced in July that is stripping 1,4-dioxane from all of its products worldwide. There’s no reason that Procter & Gamble can’t do the same.

     Tide is providing us with the perfect example of why we need to pass the Safe Chemicals Act, which will actually provide a baseline for what “safety” means. Because we obviously differ from Procter & Gamble (makers of Tide®) on what is safe when it comes to toxic chemicals.

     For example, the Tide website says: Safety: The Most Important Ingredient in Tide®. If that’s true, 1,4-dioxane should never have been in the product in the first place from our perspective.

     But Procter & Gamble continues to claim that levels of 1,4-dioxane are “safe” in its detergents. The bottom line is that there is no safe level of a known cancer-causing chemical.

    We’re done being ignored by Tide. It’s time to turn up the volume, and it’s time to take it viral.

     Help us reveal Tide’s secret and force them to remove this harmful chemical by spreading the word all over social media!

     **Not on Facebook? You can still take action by sending a quick email telling Tide to take the cancer out.


    Tell Tide to Come Clean and Ditch the 1,4-Dioxane Now

     Protect Us and Our Kids from Toxic Chemicals Now


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    Cleaning products are supposed to be helpful not harmful. So when I read this blog I was disgusted, tide releasing cleaning products that are toxic will just end up harming a lot of people. Thanks for alerting me to this.

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