Be One in a Million

How can we really make our money matter?

One way is to focus our spending so that its power can be felt.  That's what the Big Green Purse "One in a Million" campaign is all about. It's encouraging one million women to intentionally shift at least $1,000 of their existing budget to environmentally-friendly products -- for a noticeable ONE BILLION DOLLAR IMPACT in the marketplace.

You can have the biggest influence by picking one commodity and shifting all $1,000 to it. Some of the most important options (and ones that should be readily available in your neighborhood, as well as on-line) include:

* organically, locally-grown food (to reduce pesticides)

* energy-efficient appliances (to stop global warming)

* phthalate-free cosmetics (to protect your health)

* fuel-efficient car (to save energy and clear the air)

* fairtrade, shade-grown coffee (to protect rainforests)

* non-toxic cleansers (to protect your health, reduce toxins)

Alternatively, you can spread your spending among the variety of eco-friendly products and services that you need to manage your household.  You'll probably find that you'll end up shifting far more than the initial $1,000 you pledge.

That would be effective because the key to getting literally the biggest bang for your buck is this: the more money you shift, the bigger impact you'll have.

Ready to sign up? You can get a free Balance Sheet to help you get started when you join the Big Green Purse One in a Million Campaign.